Huali furniture, newly awarded "Patent Innovation Outstanding Contribution Award" by the government, has made a new trend to continue the brand's fashion, vitality and customized style. During the double 11 Carnival shopping activity, it brings its HTL brand bright series of new products in autumn 2021 to the market. This season, HTL bright series of new products co-branded with the world master architect Tadao Ando, Shanghai "Space of Light" bookstore, and specially invited brand friend Shanghai radio host Zijin interpretation, shining life, bright infinite.

According to the HTL brand parent company Huali furniture related person in charge of introduction, the group has from Germany, Italy, Belgium, Japan and other international design team, launched more than 300 new designs every year, can be called the global design resources, in the mainland market, has more than 1000 design patents approved and submitted for examination. Design patent rights and protection have always been one of the pain points in furniture industry, and even some domestic brands with certain popularity in the market are also famous for imitation and reference, or even copy intact. For the furniture industry is not uncommon plagiarism atmosphere, Huali related person in charge said that imitation and plagiarism can only get a certain income in a short period of time, there is no benefit for the long-term development of the brand. Huali furniture has always insisted on original design, resist plagiarism. Every year, HTL brand of Huali launches new series for spring and autumn. The bright series for autumn 2021 will be launched in major stores across The country before Nov 11.

 The HTL brand has been adhering to the original design for 45 years and the French design master Sylvain Joly (Sylvain Joly) has redefined the concept of "bright" in the context of design through continuous exploration and expansion. To create classic products that can go beyond the test of time and space, make the sofa as the link of home, get better integration in the home environment, expand the boundary, and pursue the real and higher aesthetic feeling.

 The original design of international brands will help HTL launch its new products in autumn 2021

The HTL brand has a global reach

Design resources, including Mr. Sylvain Joly, a French designer who is good at exploring the superposition and fusion of fashion and art in the context of design; Mr. C.s. Toh, a Singaporean designer with rigorous and scientific design and respect for people-oriented home experience; And TEUN VAN ZANTEN, ROBERTO BENDINI and other famous European designers, will create a large number of original design products every year, leading the global household fashion.

On the basis of design innovation, HTL brand pays more attention to the changes of product functions and materials. In the process design, especially in the innovative research and development of functional sofa, HTL brand optimizes and updates the third-generation supporting system, which brings comfortable sitting feeling and makes it easier to clean.

▲RS-12568 Bright Star is a functional sofa with atmospheric shape, unique processing of leather edge modeling, just like the majestic momentum surrounding the Milky Way nebula; Rich colors and life interest into the design of the sofa, blue and purple with a strong package of large back, showing the dream and mystery of the stars.

▲ HTR-A0498 Triumph door is a break the conventional shackles free combination follow the collocation of sofa, freestyle backrest combination, removable and removable, arbitrary posture, elegant support; Multi-function solid wood tray, simplify complexity, flexible movement, give yourself more free space.

 Global design team helps enhance HTL brand innovation

Home furnishing enterprises stand at the top of the industry for a long time, the core lies in innovation-driven design, brand retention customers. HTL brand to the world's most trusted zui big soft furniture manufacturers, one of the sierra Nevada, group as the backing, with Germany, the Netherlands, Japan, France and other global designer team, the integration of global resources and design trends, new launched more than 300 each year, and always adhere to the original design, a boycott of plagiarism, brand fashion customized style, constantly, Design into life, with limited space, do infinite design, customized life out of the ordinary.

 HTL won the Outstanding Contribution Award for Patent Innovation and won the prestigious award for its original design.

Product design is driving the kernel in the development of enterprises, in September 2021, HTL parent company gains suzhou huada, furniture brand "patent innovation outstanding contribution award", is a subsidiary of China Dali group and HTL brand in 45 years adhere to the original design and innovation of the recognition and support, Nevada, China Mr Zheng-rong liu involved in communicating and awarded prizes.

 Double 11 carnival shopping, HTL official "live studio" show new look

The Double 11 carnival is coming. During the event from October 18th to November 17th, HTL stores across China will launch a new product tasting event simultaneously. At the same time, from 19:00 to 22:00 on October 22 and from 19:00 to 22:00 on November 5, HTL official video account will invite famous hosts to experience and reveal the charm of the new product. During the carnival, HTL, the global sofa master, will also launch exclusive activities, enjoy into the store to enjoy the store courtesy, super value full reduction, carnival VIP tickets and other multiple luxury gifts, watch the video number live can be the first to lock in 2021 new bright series RS-12568 bright Star exclusive discount.