In view of the very good benefits of participating in China National Expo (Guangzhou) and China National Expo (Shanghai) over the years, Huadali decided to participate in China National Expo for at least three consecutive years from 2021! Next year, Huadali will expand the exhibition area. While stabilizing foreign trade, it will actively expand domestic sales and realize the coordinated development of internal and external dual circulation.

The composition of the world has never been more than one side. There is opposition in what the human eye sees, what the body touches, and what the heart feels. The endless changes and experiences in the world all exist because of the opposition. There is no opposition, no radius, and the same is true for home life. A perfect living space requires a combination of soft and hard to show completeness.

In the living space, "hard" focuses on the shaping of material space, while "soft" focuses on the satisfaction of spiritual experience. Objects always act on people. Therefore, as a software product closely connected with human senses, its importance is natural. Needless to say.

Huadali, founded in 1976, has been deeply involved in the industry for 44 years, and has been seeking a balance between "soft and hard" from beginning to end, focusing on the research and development and innovation of soft sofas, and grasping the balance between aesthetics and life functions.

At present, Huadali has established subsidiaries in Singapore, Japan, Germany, France, the United Kingdom and the United States. With the precise positioning of the brand and strict control of the products, the products are sold to more than 50 countries on 6 continents, and a sales network of more than 5,000 outlets has been formed around the world. It is a veritable global sofa master.

On the occasion of the 47th China International Expo (Guangzhou) in 2021, CIFF and 77 Degrees Global Home Furnishing New Media conducted a pre-exhibition interview with Mr. Liu Zhengrong, President of Huadali China, to explore in detail how software "senior players" can A unique secret that has endured in the industry. In this exhibition, Huadali will make a new appearance with five major brands of global sofa master HTL, German Domicil, Italian Corium, German fabric Fabbrica and fashionable fabric GALLERY.

The long-term way for home furnishing companies to stand at the top of the industry lies in innovation-driven design and brand retention of customers. For these two aspects, Huadali has made the best proof with actions in the past 44 years.

Compared with the past, today's domestic consumer market has undergone earth-shaking changes. The transformation of consumer demand and industrial intelligence drive the domestic home furnishing industry to a higher level of development. But no matter how the exterior changes, design is always the core element of the product.

HTL new product map

Mr. Liu introduced that, as a leading brand that has been rooted in leather software for many years, Huadali has set up its own R&D centers in major regions of the world, and cooperates with top designer teams from around the world, and constantly develops new design ideas, making Its own products and designs can truly achieve international leadership and global synchronization.

Based on this, Huadali can launch more than 300 new products every year. In addition to the product itself, Huadali also provides consumers with more than 139 colors and more than 60,000 combinations, enabling the product to achieve a leap from "single" to "variety".

"In this exhibition, on the basis of design innovation, we pay more attention to the changes of product functions and materials, and provide consumers with more choices in leather types and colors, such as nappa leather. In terms of process design, Huada Lixin introduced the domestic brand Corium, which uses adjustable armrests in its products, especially in functional sofas, users can experience the sitting feeling at any angle in the range of 0-168°.”

Adjustable armrests

Experience the feeling of sitting at any angle in the 0-168° range

Design is not limited to aesthetics. Good design has stricter standards for product usability and user experience. Based on the promotion of science and technology, traditional furniture and intelligence have begun to converge. In Liu Zhengrong's view, the essence of intelligent home is people-oriented.

Today, consumer demand is changing from the original satisfaction-oriented consumption to the enjoyment-oriented consumption. When consumers buy upholstered furniture products, they begin to consider more and more factors such as their intelligent design, health and comfort, and Huadali also captures this change in demand in time.

"At present, Huadali has achieved a variety of functional sofas and achieved multi-angle adjustment. In the future, the company will further explore the application of more intelligent technologies in sofas, and develop products that are more in line with cloud intelligence and connected consumers. The functional sofa you need.”

HTL Wishing Well

If product design is the driving core of enterprise development, then brand is the external thrust of enterprise development. Brand power mainly lies in the overall image established by the brand in the minds of consumers, and the most important factor that constitutes the brand image is quality. In this regard, Huadali has an irreplaceable advantage in the field of high-end sofa customization.

“Vadali is a pioneer in creating its own tanneries, and the company has established a vertically integrated supply chain, which has enabled Huadali to become one of the largest tanneries in the world. The selected materials are 100% top-layer cowhide imported from overseas countries such as Brazil. In addition, the company has 8 production bases around the world and has established an integrated industrial chain.”

Huadali's products have obtained 8 authoritative certifications from 5 major institutions around the world, including Lloyd's Register, Eurofins Technology Group, Swiss General Notary, German Technical Supervision Association, and China Quality Certification Center. "It is precisely because of the strict control of raw materials, craftsmanship, performance, quality inspection, etc., that excellent quality can be created, and consumers' trust and favor can be obtained, so that Huadali's brand image is firmly rooted in consumers' hearts."

HTL Athena

In today's era, in addition to establishing a good external brand image, Chinese home furnishing brands should pay more attention to original design. In the era of extremely low cost of information, product homogeneity is a common phenomenon, but the so-called "unbreakable", if the brand does not "stand up" on the original, how can it be based on the hearts of consumers? What about standing on the international stage?

After 44 years, Huadali has been able to develop into a world-renowned giant of leather upholstered furniture. The brand is outside and the design inside is the enduring development of Huadali.

This year has been a very special one, both nationally and personally. The worsening international trade situation has deepened trade barriers between countries. Up to now, the global epidemic is still in dire straits, which has also brought unprecedented challenges to the international market.

But everything has two sides, challenges and opportunities coexist. As far as the current international situation and business environment are concerned, it is not a time for companies to examine themselves. At the same time, for the industry, it can also adjust the direction of progress in time in the current challenges.

Special times, special responses. Regarding the current complex international trade environment and the country's internal and external dual circulation policy, President Liu said that while maintaining the stable development of the global market, Huadali will continue to achieve breakthroughs in various dimensions such as commodity scale and overseas supply chain.

For a period of time in the future, Huadali will make joint efforts in the overseas market and the Chinese market to accelerate the layout of the domestic market and pay more attention to the growth of the Chinese market. The company will rely on the advantages of design, research and development, production and manufacturing to further open up and improve domestic sales channels, actively expand the scale of stores, and provide better services for more consumers.

In addition to integrating existing resources, Huadali will also promote new brands entering China: Italian high-end art home brand - Corium, German fabric design brand - Fabbrica, and fashion fabric life brand - GALLERY, truly achieving global synchronization in design.

Fabbrica new product map

At present, Huadali has maintained a more in-depth cooperation with professional home furnishing stores and online platforms, and has accelerated the pace of introducing new brands into the domestic market by means of online and offline linkages, and has continuously improved the speed of product launch. Efficiently improve channel construction to facilitate closer cooperation with partners.

While focusing on the present, Huadali also looks to the future. "In Huadali's view, global consumers' demand for home and living room products will continue to rise. In the next 3-5 years, Huadali will focus more on consumer demand."

Mr. Liu said that Huadali will bring consumers a higher-quality living-dining-bedroom home experience. In addition to leather sofas, Fabbrica, a German fabric design brand owned by Huadali, has simultaneously landed in the Chinese market. Fabbrica selects high-quality fabrics from all over the world for materials, and is treated with German protective fabrics, which improves the durability of the fabrics and is more in line with the concept of environmental protection, and strives to bring newer and more environmentally friendly comfortable experiences to Chinese consumers.

"In the future, we are more optimistic about the growth and development of Huadali's Chinese market. The company will 'according to local conditions', so that the product style will be more modern and simple, so as to meet the needs of domestic consumers and improve consumers' acceptance of products."

Brands are inseparable from dialogue with consumers, and dialogue is inseparable from a good platform, and China International Expo (Guangzhou) builds a bridge for dialogue between brands and consumers.

"China Home Expo is the earliest and most influential exhibition in China. With its large scale, complete categories, high quality, and large audience, it has won the trust of the industry and has always enjoyed the reputation of the barometer of China's home furnishing industry. Huadali has also participated in the exhibition for many years, and the exhibition area is also increasing year by year, and the exhibition will bring high-quality customer resources to the company every year.”

In this exhibition, Huadali will bring the five major brands of global sofa master HTL, German Domicil, Italian Corium, German fabric Fabbrica, and fashionable fabric GALLERY to make a new appearance, showing the super strength and brand charm of Huadali in multiple dimensions.

Domicil new product map

Among them, the Italian high-end art home brand - Corium, the fashionable fabric life brand - GALLERY, and the famous German fabric design brand - Fabbrica all made their debut at the China International Expo (Guangzhou), hoping to talk to global consumers and bring surprises A visual feast for the audience.

A hundred feet of progress requires progress, and the world of the ten directions is the whole body. China's home furnishing industry has made greater strides in terms of originality and branding in recent years, but there is still a certain room for development from the international level.

China's home furnishing companies cannot always look for the shadow of others on their own stage, but need to find their own presence on the international stage. Domestic brands should unremittingly learn from Huadali, the world's leading global brand that has enjoyed a good reputation in the world, and focus on making themselves irreplaceable in their fields. Thriving.